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AI was supposed to make businesses more efficient. Instead, it’s quietly creating a brand-new cost crisis.
As companies push employees to use AI for everything, AI bills are exploding. Some companies are spending crores every month on tokens, while others have burned through their annual AI budgets in just a few months.
This phenomenon, popularly called Tokenmaxxing, is creating an entirely new business opportunity.
In this video, we break down:
What AI tokens actually are
Why companies are suddenly spending so much on AI
Practical ways businesses are reducing AI costs ( through model routing, caching, context management and open-source models)
Why AI hardware is becoming a massive industry
The business opportunities that could emerge from this shift over the next decade
Whether you’re an employee, founder, developer, investor or simply curious about the economics of AI, this case study will help you understand one of the biggest trends shaping the future of artificial intelligence.

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