Paul Cheek explains why simply giving everyone access to ChatGPT isn’t AI transformation.

The real opportunity isn’t a 10% productivity boost. It’s moving towards 10x efficiency by deeply embedding AI across the business.

But before SME leaders start building AI agents and automating workflows, Paul says there’s one place they need to start: AI literacy.
His advice? Set aside some “Tinker Time” to experiment, learn what’s possible and understand both the opportunities and the risks.

[00:00] – How AI could help SMEs think 10x bigger
[01:05] – Why using ChatGPT isn’t the end game
[01:45] – Moving from 10% productivity to 10x efficiency
[02:20] – Why AI transformation starts with literacy
[03:05] – Understanding the opportunities and risks of AI agents
[04:05] – Why leaders should make time to tinker with AI
[05:00] – How Brendan is already using Tinker Time in his own workflow

Connect with Paul Cheek
Website: paulcheek.com

Book: No One Works Here: How AI-Driven Enterprises Are Raising the Bar for Business Leadership and Competition
ScaleX Book: Simple Scaling: 10 Proven Principles to 10x Your Business
ScaleX Elevate – for businesses under £3M revenue
ScaleX Accelerator – for businesses over £3M revenue

Website: simplescaling.com
Email: hello@simplescaling.com