Learn Ai in 17 minutes. How to Use ChatGPT & Claude for Business (3 AI Tools That Actually Work)
リアクション
2026年04月19日
Learn how to use ChatGPT, Claude, and Claude Cowork to create content faster, analyze your data, and grow your personal brand using AI.
If you’re a business owner or creator trying to figure out which AI tools actually matter, this video breaks down exactly what to use and how to use it.
In this video, I break down exactly how I’m using ChatGPT, Claude, and Claude Cowork to grow faster, create better content, and actually simplify my business—not complicate it.
As a brand and marketing strategist, I’ve tested a lot of AI tools—and most people are overthinking it. In this video, I’ll show you:
The 3 AI platforms you actually need (and what each one is best at)
How to use AI for content creation, strategy, and analysis
Why ChatGPT is best for voice and content ideas
How Claude helps you analyze data, documents, and audience insights
What Claude Cowork is (AI agents) and how it can do work for you
How to use AI to grow your personal brand faster (before the gap closes)
The truth is, the biggest advantage you have over AI is that you’re human.
If you learn how to use these tools now, you’ll build a massive edge.
Links and resources
Get Michelle AI (custom GPT trained on my frameworks): https://iammichellegifford.com/michelleai
Get my FREE Bio audit: https://iammichellegifford.com/freebio
Instagram: https://www.instagram.com/iammichellegifford
Claude Prompt to do a deep dive strategy analysis for your Instagram:
Instagram Audit & Reels Competitive Analysis Prompt
I need you to perform a full Instagram audit and competitive Reels analysis for an account. Here's what I need:
Part 1: Account Audit Analyze the Instagram account @[INSERT HANDLE] and create a strategy report covering:
Profile snapshot (followers, engagement rate, avg likes/comments)
Content mix breakdown (carousels vs. reels vs. photos) with average engagement for each format
Top 5 and bottom 5 performing posts with content themes identified
Content category analysis — group posts by theme and rank which themes drive the most engagement
Engagement pattern analysis (comment-to-like ratios, what triggers high comments vs. high likes)
Posting frequency analysis
Conversion signals — what's driving people toward offers/CTAs
6-8 strategic recommendations with specific actions
Target metrics table (current vs. 90-day goals)
Part 2: Competitive Reels Analysis Analyze these competitors who are creating strong Reels in the same niche: @[HANDLE 1], @[HANDLE 2], @[HANDLE 3], @[HANDLE 4]
For each competitor, break down:
What they're posting (topics, formats, frequency)
Why their Reels work (hooks, structure, delivery style, CTAs)
Key patterns to note
What can be borrowed and adapted
Then identify the common patterns across all competitors and provide 5-7 specific Reel formats the audited account should start testing, with a 4-week quick-start action plan.
Use Chrome to visit each Instagram profile and extract actual post data (content types, captions, engagement metrics). Save both reports as markdown files.
Comment below
What AI tools are you using in your business?
If you’re a business owner or creator trying to figure out which AI tools actually matter, this video breaks down exactly what to use and how to use it.
In this video, I break down exactly how I’m using ChatGPT, Claude, and Claude Cowork to grow faster, create better content, and actually simplify my business—not complicate it.
As a brand and marketing strategist, I’ve tested a lot of AI tools—and most people are overthinking it. In this video, I’ll show you:
The 3 AI platforms you actually need (and what each one is best at)
How to use AI for content creation, strategy, and analysis
Why ChatGPT is best for voice and content ideas
How Claude helps you analyze data, documents, and audience insights
What Claude Cowork is (AI agents) and how it can do work for you
How to use AI to grow your personal brand faster (before the gap closes)
The truth is, the biggest advantage you have over AI is that you’re human.
If you learn how to use these tools now, you’ll build a massive edge.
Links and resources
Get Michelle AI (custom GPT trained on my frameworks): https://iammichellegifford.com/michelleai
Get my FREE Bio audit: https://iammichellegifford.com/freebio
Instagram: https://www.instagram.com/iammichellegifford
Claude Prompt to do a deep dive strategy analysis for your Instagram:
Instagram Audit & Reels Competitive Analysis Prompt
I need you to perform a full Instagram audit and competitive Reels analysis for an account. Here's what I need:
Part 1: Account Audit Analyze the Instagram account @[INSERT HANDLE] and create a strategy report covering:
Profile snapshot (followers, engagement rate, avg likes/comments)
Content mix breakdown (carousels vs. reels vs. photos) with average engagement for each format
Top 5 and bottom 5 performing posts with content themes identified
Content category analysis — group posts by theme and rank which themes drive the most engagement
Engagement pattern analysis (comment-to-like ratios, what triggers high comments vs. high likes)
Posting frequency analysis
Conversion signals — what's driving people toward offers/CTAs
6-8 strategic recommendations with specific actions
Target metrics table (current vs. 90-day goals)
Part 2: Competitive Reels Analysis Analyze these competitors who are creating strong Reels in the same niche: @[HANDLE 1], @[HANDLE 2], @[HANDLE 3], @[HANDLE 4]
For each competitor, break down:
What they're posting (topics, formats, frequency)
Why their Reels work (hooks, structure, delivery style, CTAs)
Key patterns to note
What can be borrowed and adapted
Then identify the common patterns across all competitors and provide 5-7 specific Reel formats the audited account should start testing, with a 4-week quick-start action plan.
Use Chrome to visit each Instagram profile and extract actual post data (content types, captions, engagement metrics). Save both reports as markdown files.
Comment below
What AI tools are you using in your business?
