AI is changing how consumers make buying decisions online, with major implications for dealership websites and digital retail strategy. Robert DeGeorge, Director of Product Consulting for Dealer.com and VinSolutions Retail Solutions & Sales, says dealers must rethink how their websites are structured as AI tools increasingly shape how shoppers search for vehicles and dealerships.

DeGeorge joins us on the latest episode of Inside Automotive to discuss how AI is redefining visibility in automotive retail.

According to DeGeorge, consumers are moving beyond traditional search engines and increasingly using AI platforms like ChatGPT and Google Gemini for direct answers. Instead of browsing multiple websites, shoppers now ask AI tools specific questions about pricing, payments, trade-ins and vehicle recommendations.

That shift, DeGeorge contends, is compressing the research phase and pushing consumers to make decisions earlier in the process.

Dealer.com by Cox Automotive: https://www.dealer.com/new/

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